The foreclosure hoarder help industry is exploding, with no indication of a real slow down any time soon. According to RealtyTrac, an online organization that tracks foreclosure data, foreclosure levels reported in January of this year were 15% percent above the level reported in January of last year.
As foreclosures pour in, so will the competition to cleanup, clear out, inspect, secure, repair and maintain foreclosed properties.
A quick, free way to get daily exposure for your foreclosure cleanup business (and to keep your name in front of existing and potential customers) is to create an online blog.
What is a Blog?
Hmm… what is a blog? A blog is simply a website that maintains an ongoing chronicle of information. It can contain tidbits of what your day is like as foreclosure cleanup specialist. Or, it can contain pretty much anything you want to include.
On your blog, you can talk about some of the people you meet, the messes you encounter, and other business topics related to the real estate cleanup, trash-out and property preservation industry.
From the Simple to the Complex
Your blog can be a simple website that is updated daily or weekly with diary-type commentary and links to articles on other websites. Blogs can range from the simple to the complex. Whatever subject you choose as your topic, make it relative to you and your foreclosure business.
Consider designing your blog so visitors can leave written comments about the information you’ve posted. You can plan to set up your company’s blog so your visitors can see the comments immediately; or, you can format it in a way that only you see the comments, choosing to make the comments public as you deem necessary.
Add Photos, Sound Files and Videos to Your Blog
Your blog can also contain photos, sound files and videos, which are very popular. For example, you can actually use a mini-video cam to video your company at work on a job site. You can show the before video of the cleanup job and the after video so potential clients can see your company actually at work on a foreclosure cleanup job.
Adding Relative Links to Your Foreclosure Cleanup Blog
The foreclosure cleanup blog that you design can also link out to other companies, realtor websites, government offices, etc. Blogging is a wide-open venture. You can be creative in the information you choose to highlight and showcase on your foreclosure cleaning company’s blog.
Foreclosure Cleanup Search Engine Juice!
If you don’t blog, you’re missing a big opportunity to expose your foreclosure cleanup company to the world. Another huge benefit in blogging is search engine juice.
A web search engine (i.e., GOOGLE) simply searches for information on the internet. Search engine results, or “hits,” are presented as a list. The higher you are on the list, the more effective your blog will be and the more visitors your blog will get. Your search engine ranking will depend on several factors.